Second home market trends: Top markets and key insights
The second home real estate market in 2026 is best understood in two tiers: the broader housing market, which has navigated the weight of elevated mortgage rates and affordability constraints, and the luxury second home segment, which continues to demonstrate remarkable strength. At the macro level, the U.S. housing market has been in a period of rebalancing. Median home prices reached a new all-time high of $446,000 in June 2025, with the full-year 2025 average tracking about 1.7% above 2024 levels, according to Redfin data. Active listings surged roughly 33.7% year-over-year in 2025, inventory relief not seen in recent memory, yet overall home sales remained sluggish as affordability kept buyers sidelined. Mortgage rates, while easing modestly after three Fed cuts in 2025, have remained in the mid-to-high 6% range, continuing to constrain primary market demand. The second home housing market tells a different story. Affluent buyers purchasing luxury second homes are less dependent on financing, with close to half of luxury home transactions completed in cash in recent years. This structural insulation means the second home market, especially at the luxury tier, has continued to attract serious buyers even as the primary market cools. According to Pacaso's fourth annual The latest housing market research consistently reinforces that demand for luxury second homes has held firm through rate volatility, economic uncertainty, and shifting work patterns. Pacaso's ongoing analysis of second home mortgage rate lock data, one of the most reliable indicators of second home buying activity, has tracked this resilience across multiple market cycles. When broader second home mortgage rate lock shares fell below pre-pandemic levels in 2022, Pacaso's research showed the decline was concentrated in the median-to-lower end of the market. Luxury second homes priced above $1 million made up approximately 12% of all second home mortgage rate locks, with median prices holding relatively flat year-over-year even as rates climbed. The Agency's 2025 Red Paper further confirmed the bifurcation: the number of U.S. homes sold for $1 million or more grew 5.2% in the first half of 2024, and median prices for high-end properties climbed 14.2%. This starkly contrasted the broader market, where overall home sales fell 12.9% in the same period. Pacaso's Second Home Attitude Report, a survey of more than 1,000 current and aspiring second homeowners with household incomes of $150,000 or more, also revealed a key motivational insight: affluent consumers increasingly view real estate as a stable asset class. Research shows that since 1980, real estate has remained more stable than typical stock market indexes during periods of economic uncertainty, which continues to drive high-net-worth buyers toward the The luxury market's steady momentum is further supported by a two-year inventory high, which is giving buyers more choice and negotiating power. Globally, the luxury real estate category is projected to grow at a 6.9% CAGR through 2035, with North America accounting for approximately 30% of market share. For affluent investors seeking leading second-home markets with strong ROI, Pacaso's annual market reports have consistently surfaced a combination of legacy destinations and emerging hotspots. Legacy second home markets with enduring appeal Cape May County, New Jersey claimed the top spot in Pacaso's 2024 Top Vacation Home Markets Report, with second homes making up more than 150% of the ratio of second to primary homes. Average vacation home prices remain above $1 million, reflecting Cape May's status as a premier East Coast coastal destination with timeless demand. Newport County, Rhode Island demonstrated extraordinary transaction momentum, recording a 64% surge in second home transactions in 2023, the largest year-over-year increase among all tracked markets. Fairfield County, Connecticut and Westchester County, New York also ranked in the top tier as metro-adjacent markets appealing to New York City buyers seeking accessible escapes. Beaufort and Charleston counties in South Carolina continue to attract affluent second-home buyers with their coastal charm and Southern appeal. Pacaso CEO, Austin Allison, has cited Hilton Head and Kiawah Island specifically as first-mover East Coast markets where co-ownership demand has been especially strong. Emerging second home markets with appreciation potential Several markets have broken out as new leaders for appreciation-focused buyers: The destination dupe trend Pacaso's market analysis has also identified a growing "destination dupe" trend among second home buyers: the search for more affordable markets that offer comparable amenities, outdoor access, and quality of life to well-known high-priced destinations. Examples include Bald Head Island, NC (as an alternative to Kiawah Island, SC), Mt. Rose, NV (as a substitute for Lake Tahoe ski resorts), and Golden, CO (as an alternative to the higher-priced Colorado mountain towns). This trend reflects buyers getting more sophisticated about where to find top second-home markets with strong ROI. The Scottsdale second home market has emerged as one of the most closely watched luxury real estate stories in recent years. According to local market data, luxury home sales priced above $1 million surged 57.7% in early 2025 compared to the same period in 2024. Even more striking, ultra-luxury properties priced above $5 million saw a 157% increase in closed sales, a sign that Scottsdale is attracting a concentration of ultra-high-net-worth capital. A key driver is that second home buyers are keeping Scottsdale's market prices stable even as some segments of the broader Phoenix metro have softened. According to market practitioners cited by KeyCrew, out-of-state affluent buyers purchasing second homes have provided critical price support, with second home purchases rather than local primary residence demand functioning as the primary market driver. Scottsdale's appeal for second home buyers is deeply rooted in lifestyle: Premium neighborhoods commanding the most second home buyer interest include Silverleaf at DC Ranch, Troon North, and Estancia, master-planned communities with private golf clubs, spa facilities, and resort-style living. For buyers seeking a lock-and-leave lifestyle, luxury condos near Old Town Scottsdale offer sophisticated urban living with immediate access to fine dining, designer shopping, and cultural venues. Market observers expect Scottsdale second home prices to remain supported by ongoing migration of high-income households, strong stock market performance, and the sustained appeal of lifestyle-driven purchases. Explore Several structural shifts are redefining how affluent buyers think about and approach the second home real estate market today. Demand resilience through rate cycles One of the most important findings from Pacaso's housing market research is that luxury second home demand has consistently proven resistant to interest rate headwinds. Because more than half of second home buyers at the luxury tier pay entirely in cash, mortgage rate fluctuations have a far smaller impact on this segment than on primary residence purchases. While the total share of second home mortgage rate locks fell during periods of rate increases, transaction activity and appreciation for luxury homes priced above $700,000 to $1 million remained strong, a pattern that held through the rate spikes of 2022 and 2023 and has continued since. The local and metro-adjacent destination shift As premier destinations like Malibu, Aspen, and Lake Tahoe have seen accelerated price appreciation in recent years, second home buyers have increasingly pivoted to more accessible local and metro-adjacent destinations. Buyers are seeking locations where they can get more for their money without compromising on quality of home or nearby attractions, a shift reflected in the strong performance of markets like Coeur d'Alene, ID; Williamson County, TN; and Cape Cod, MA. Resort areas within easy driving distance of major cities, like Lake Geneva, WI (between Milwaukee and Chicago) or Westchester County, NY, have emerged as key beneficiaries of this trend. Hybrid work as a lasting demand driver Flexible and remote work arrangements have permanently expanded the appeal of second home ownership. The ability to work from anywhere has made a second home far more than a weekend escape. It has become a viable base for extended stays, a meaningful alternative to hotel and vacation rental costs, and a lifestyle asset with year-round utility. This shift has been most pronounced in markets offering both natural beauty and reliable connectivity. Lifestyle-first buying criteria Today's second home buyers are increasingly prioritizing lifestyle attributes over traditional real estate metrics. According to agent insights and market research, buyers are asking about golf course views, lake access, resort community amenities, and proximity to outdoor recreation rather than just square footage or bedroom count. Properties within master-planned communities offering clubhouses, beach clubs, on-site dining, and activities accessible by golf cart are commanding premium prices and selling faster. Sustainable luxury A growing subset of luxury second home buyers is prioritizing eco-conscious features. Solar panels, energy-efficient appliances, water-efficient systems, and smart home automation are increasingly considered standard requirements in high-end second homes. Markets with natural beauty, whether desert, mountain, or coastal settings, are seeing buyers willing to pay a premium for homes that align with an environmentally conscious lifestyle. Co-ownership as a mainstream access model Perhaps the most significant structural trend in the second home real estate market is the rapid normalization of Buyers increasingly recognize the logic of right-sizing their ownership share, purchasing what they will actually use at a fraction of the full cost and without the management burden of sole ownership. Learn more about Multiple authoritative sources provide useful context for understanding where the second home market stands and where it is heading. Redfin's 2025 Housing Market Year in Review found that overall home sales remained below pre-pandemic levels, with 30% of homes purchased entirely in cash, down slightly from 31% in 2024 but still well above pre-pandemic norms. Luxury buyers remained far more likely to pay in cash, which has given them an outsized advantage in a high-rate environment. J.P. Morgan Global Research projects U.S. house prices to stall near 0% growth in 2026, reflecting a market that has largely worked through its pandemic-era surge but faces ongoing affordability headwinds. For luxury second homes, this stabilization is more opportunity than threat. With inventory at a two-year high, buyers have more selection and negotiating power than at any point since 2020. The Dallas Fed's real-time house price model showed signs of stabilization beginning in May 2025, with the trend turning less negative even after a modest first-quarter dip. The consensus view is that any correction will be shallow rather than steep, a pause in momentum rather than a significant decline. Cotality data showed that investor activity, which overlaps significantly with second home purchases, remained strong through 2025, running well above pre-pandemic norms even as overall market activity cooled. The luxury segment has benefited from the wealth effect of strong equity market performance, boosting the net worth and purchasing confidence of high-net-worth households. Pacaso's own rate lock data continues to show that second home demand is concentrated in the top-of-market price tier, with buyers in the $700,000+ range driving the most active segments of the second home housing market. The outlook for the second home market in 2026 is cautiously optimistic. Mortgage rates are expected to ease gradually, with J.P. Morgan projecting continued improvement if the Fed continues to cut rates. Home purchase applications have been rising, and growing inventory is translating into more transactions. While the overall housing market recovery will be gradual and regionally dependent, the luxury second home segment is positioned to remain one of the most resilient categories in real estate. Key dynamics shaping the second home market in 2026: Whether you are tracking second home market trends as an investor, a first-time second home buyer, or someone who has always dreamed of a vacation home but found the full cost prohibitive, the data points in a clear direction: the top of the luxury market continues to outperform, and smart ownership structures are making that tier more accessible than ever. Pacaso is the technology-enabled marketplace that makes luxury second home co-ownership simple, transparent, and professionally managed. Instead of purchasing an entire vacation home and bearing all costs, responsibilities, and underutilization alone, Pacaso buyers purchase a hare (1/8 to 1/2) of a fully designed, furnished, and managed luxury property, giving them true real estate ownership in some of the country's most sought-after markets. Pacaso homes have appreciated in value on average, often outperforming traditional luxury homes in their local markets. With a Today, Pacaso operates in more than 40 top second home destinations across the U.S. and internationally, from Scottsdale and Palm Springs to Paris and Cabo San Lucas. Ready to explore what is available?
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