Housing market

They don't make headlines. They're not on Forbes lists. But according to a new This group isn't defined by fame. It's defined by asset wealth: stock portfolios, private business stakes, and real estate that have compounded quietly for 30+ years. And the way they approach fractional ownership real estate is increasingly reshaping what luxury looks like, not through flashy purchases, but through smart, values-aligned ownership. At Pacaso, this is our buyer. And the data has never been clearer about just how many of them there are. According to Federal Reserve data analyzed by Princeton economist Owen Zidar, there are approximately 430,000 U.S. households worth $30 million or more. Within that, roughly 74,000 households have crossed the $100 million threshold. This group has grown faster than the general population over the past few decades, and recent stock market gains suggest the numbers are even higher today. These aren't tech billionaires or celebrity executives. Many live outside major coastal cities and built wealth through car dealerships, regional businesses, and long-term investment portfolios. They are distributed, diverse, and largely overlooked by luxury brands that only targeted the ultra-famous top. The growth isn't coming from salaries. It's coming from assets. For the top 0.1% of U.S. households, nearly 72% of their wealth is held in corporate equities, mutual fund shares, and private businesses, according to the Federal Reserve. The S&P 500 has more than tripled over the past decade. Private business valuations have risen in tandem. And for Baby Boomers, who make up roughly two-thirds of $30M+ households, decades of homeownership and equity accumulation have produced a generational wealth surge that shows no signs of slowing. The WSJ describes this as "get rich quick(er)" but really it's the compounding payoff of long-term asset ownership. These households didn't win the lottery. They built something. The same instincts that made the quiet rich successful in business, smart capital allocation, avoiding waste, and optimizing for return, apply directly to how they think about real estate. Traditional luxury second home ownership means paying 100% of the cost for a property you may use 4 to 6 weeks a year. It means property management headaches, carrying costs, and capital tied up in a single illiquid asset. For someone whose wealth is built on intelligent asset allocation, that math doesn't add up. The WSJ points directly to this shift: Pacaso is the NetJets of luxury real estate. We offer the same core value proposition that has made With Pacaso, buyers own a real deeded share of a co-ownership vacation home, For buyers with significant assets, second home fractional ownership is simply the smarter way to own Brands and services targeting the "merely well-off" are facing headwinds. Demand is concentrating at the very top. Hermès, Ferrari, and Brunello Cucinelli are posting record numbers. High-end travel is booming. Fractional aviation is up markedly. Luxury second home ownership is following the same curve. The most expensive homes have seen accelerating demand since the pandemic, and that demand is coming from exactly this buyer profile: asset-wealthy, experience-driven, and looking for co-ownership vacation home solutions that match how they think. Pacaso homes are positioned squarely in this tailwind. Our portfolio spans the There's no compromise on quality. Every Pacaso home is The quiet rich aren't waiting. If you're ready to make your second home work as hard as the wealth behind it,

Market trends in global luxury real estate: 3 rising retreats For 2025, buyers are paying attention to market trends in global luxury real estate while zeroing in on places that deliver an extraordinary everyday rhythm. Carmel, Santa Barbara and Breckenridge check that box with rare settings, strong lifestyle draws and a growing selection of high-design homes available through co-ownership. Below, see why each destination is trending, how the broader market supports thoughtful acquisitions, and where Pacaso fits your plan. The luxury market shows steady momentum in 2025, with median prices for single-family luxury homes up 1.8% year-over-year and 8.0% versus 2023. Inventory has reached a two-year high, giving buyers more choice and negotiating power. Globally, the category is projected to grow at a 6.9% CAGR through 2035, with North America accounting for about 30% of market share. These market trends in global luxury real estate are fueling interest in lifestyle-led destinations like Carmel, Santa Barbara and Breckenridge. Why Carmel is trending for 2025 Carmel pairs cinematic coastline and acclaimed dining with access to Santa Barbara’s Mediterranean pace and culture Framed by ocean and mountains, Santa Barbara blends refined dining, a lively arts calendar and quick access to Breckenridge for four seasons of alpine living With How co-ownership fits these markets Pacaso co-ownership aligns with these destinations by matching high-use lifestyles with right-sized ownership. You enjoy equity in a real home that is professionally designed and furnished, plus intuitive scheduling that supports frequent stays. For a deeper overview of how it works, see Pros and cons by destination Which destination fits your lifestyle If you picture quiet coastal mornings and gallery strolls, vacation homes in Carmel deliver a refined, low-key rhythm. For terrace-to-beach living with culture in every direction, luxury homes in Santa Barbara lead the list. If your calendar is built around ski days and summer trails, Breckenridge vacation homes offer a year-round mountain base. In each, market trends in global luxury real estate favor thoughtful buyers who value setting, design and time well spent. Explore Pacaso homes in these markets Ready to see more in each destination? Browse

Beautiful American cities attract big businesses, and big businesses pay well for top talent, making metropolitan areas flush with million-dollar homes. But which cities lead the high-priced real estate pack? A 1. San Jose, CA Located in the heart of Silicon Valley, San Jose is the hotspot for 2. San Francisco, CA Just north of Silicon Valley, San Francisco has 42% of its homes valued at over $1 million. But the size of million-dollar homes in San Francisco varies widely depending on location and condition, with 700-square-foot condos in popular neighborhoods going for $1 million, and suburban homes with close to 3,000 square feet listed at the same price. The neighborhoods with the highest appreciation in San Francisco are just east of Lake Merced and bordering San Francisco State University.  3. Los Angeles, CA Are you starting to see a California trend? Los Angeles has long been known for pricey real estate, and its selection of million-dollar homes make up 19% of the market. The average size of million-dollar homes in the City of Angels is 1,720 square feet, with 92% of them built before 1999. The priciest neighborhoods include Bel Air, Brentwood, West Sunset Boulevard, and areas along the Pacific Coast Highway.  4. San Diego, CA San Diego continues the trend of expensive West Coast real estate, with 14% of the homes valued at over $1 million. Median home values in San Diego are around $665,000, with the majority of homes in the area priced between $596,000 and $894,000.  5. Seattle, WA Seattle’s 91% white-collar workforce is a contributing factor to having 11% of its homes valued at a million dollars or more. You’ll find the most expensive neighborhoods near Edgewater Park/Broadmoor, Laurelhurst, and East Roy Street at 24th Avenue East. Newer construction dominates the scene, with nearly 24% of all homes built since 2000.  6. New York, NY New York City is known for its expensive real estate, so it’s no surprise that the Big Apple made this list: 10% of homes are valued at a million dollars or more. But unlike many other urban areas in the U.S., New York’s dense population means that 95% of the city’s homes are apartments, not detached houses. One-bedroom apartments make up 39% of those units, and it’s rare to find a home with five bedrooms or more in the city.  7. Boston, MA In Boston 9% of the housing inventory is valued over $1 million. You’ll find Boston’s priciest real estate at Beacon Street near Fisher College and Boylston Street near Presidential Plaza. Boston is known for its history, and it’s not just monuments and museums — in fact, 50% of the city’s real estate was built before 1940. As a college town, Boston also has a high percentage of renters, with only 33% of homes occupied by owners. 8. Washington, D.C. Like Boston, Washington is a hotspot for American history, but with a larger inventory of newer construction homes: 34% of homes in the district were built before 1940. Million-dollar homes make up 7% of the D.C. real estate market, with Dupont Circle’s historic mansions, Georgetown and The Palisades among the city’s most expensive neighborhoods. Typical home values range from about $236,000 to $1.2 million, with no single price bracket cornering the D.C. market.  9. Miami, FL With glamorous mansions lining its waterways, million-dollar homes are part of Miami’s scenery, making up nearly 5% of the city’s homes. Miami also has some of the newest homes, with 27% of its housing constructed after 2000. Up-and-coming Miami neighborhoods include Buena Vista, City Center and Biscayne Boulevard at Miami Dade College.  10. Denver, CO The Rocky Mountain gem of Denver rounds out the list with 4% of its market consisting of million-dollar homes. Home values are pretty evenly distributed between $122,000 and $914,000, with 86% of them falling in this range. The city is also divided nearly equally between owners and renters, at 49% and 51%, respectively.

Time to celebrate—Pacaso is turning five! In just five years, we’ve broken new ground in the second home market and introduced a model that is reshaping real estate. None of it would be possible without our team of innovators, thought leaders, and most importantly, our incredible owners. As we look ahead to the next chapter, we remain grateful to the community that fuels our success and inspires us to keep innovating and raising the bar. Thank you for being part of our journey. Now, let’s take a look back at the milestones that made our first five years so memorable. Here’s to the next five years of memories, meaningful connections, and innovation. The best chapters of the Pacaso story are still to come.

Luxury real estate trends: Paris & London 2025 Luxury real estate trends in Paris and London point to a year of selective growth, more choice at the top end, and faster deal timelines. For a second home, that translates to better access to prime addresses and turnkey quality in both cities. Globally, prime prices rose 2.8% year over year in Q1 2025, underscoring steady demand for high-caliber homes in world capitals. Pacaso makes ownership in these prestigious markets more attainable through fractional ownership. Instead of buying an entire property, buyers purchase a share of a luxury home in Paris or London. This approach lowers costs while preserving the benefits of equity, appreciation, and personal use, making world-class real estate more accessible to second-home buyers. Paris in 2025 market signals buyers should watch Paris rebounded decisively to start 2025. Lower mortgage rates below 3% and stable pricing have doubled the pool of active buyers and shortened timelines, especially for renovated, move-in-ready residences in prime districts. That momentum is also evident on the Left Bank, where Saint-Germain combines classic architecture with updated comforts, a profile exemplified by Beaux Arts. Set steps from galleries and the Seine, London in 2025 pricing, policy and prime demand London is set for modest 2025 gains of about 2%, supported by strong cash-buyer demand and improving choice at the top end. Across luxury segments, inventory is at a two-year high, with single-family listings up 40.4% and multifamily up 42.6% year over year. Price performance is bifurcated: the best-designed, turnkey listings still command premiums, while buyers have more room to negotiate on homes needing updates. For everyday access to Key luxury real estate trends shaping buyer choices Paris vs London lifestyle essentials for a second home Paris offers How co-ownership supports 2025 buyer behavior Today’s buyers value time and certainty. Pacaso co-ownership provides access to high-demand neighborhoods with professional management and streamlined scheduling, so you spend your time enjoying the city rather than handling home logistics. In Paris, that can look like a classic Left Bank address steps from museums, cafes and the Seine, such as What it means for your next move Here is the bottom line for 2025. Paris is accelerating, with faster transactions in top districts and a broader base of active buyers. London should post around 2% annual growth with more inventory at the high end, giving shoppers greater choice. With global prime prices trending higher and considering these luxury real estate trends, selecting a property that is truly turnkey and well-located remains the clearest path to lasting enjoyment. Ready to explore prime addresses in two world capitals? Browse Pacaso listings in

Luxury home buying in a stabilizing market Luxury home buying is entering a more balanced phase across flagship destinations, and the shift is reshaping luxury real estate market trends. In Paris, Q1 2025 transaction values rose 69% as rates dipped below 3% and buyers returned. London’s prime addresses faced sharp price adjustments and rising inventory, creating room to negotiate. Cabo posted one of its strongest quarters on record, while select U.S. resort hubs show more listings and longer decision windows. In Miami, most April sales closed below asking, another sign of cooler conditions and buyer leverage. What market stabilization means for luxury home buying Stabilization is showing up in three ways: more choice, more time and more precision on price. For luxury home buying, these shifts translate to improved selection, pacing and pricing clarity. Prime central London listings rose nearly 16% year over year, stretching time to sell and shifting power to buyers. In Miami, a larger share of sales closed below ask, signaling realistic pricing wins. In Vail, nearly 45% of active listings saw price reductions in the 2025 summer window, reinforcing the value of disciplined offers and well-priced, move‑in ready homes. Signals by destination How co-ownership performs in a cooler market With luxury real estate market trends pointing to steadier pricing and more selection, co-ownership offers a precise way to align use with value. Pacaso provides professionally managed, designer furnished homes in blue chip locations, so you enjoy the lifestyle and avoid the burden of sole ownership. In a market that rewards optionality and speed, coordinated scheduling and local care teams keep your time focused on experiences, not logistics. For Cabo days centered on golf, water and dining, In the Rockies, Next steps for buyers If you are evaluating luxury home buying across stabilized markets, start by shortlisting destinations with clear usage fit and resilient demand drivers. Browse Pacaso listings in

With summer winding down and the year’s midpoint behind us, the luxury real estate landscape looks clearer, and brighter, than it did just a few months ago. Buyers and sellers are navigating calmer waters: prices at the high end have held steady, interest in co-ownership keeps climbing, and industry trends point to more meaningful travel. Here are some key takeaways  as we head into the second half of 2025, and why the outlook for second-home owners has never felt more promising. When we launched Pacaso in 2020, many buyers still assumed “real” ownership meant holding 100% of a home, even if it was rarely used.. That mindset is changing fast. In Cost and ease of management are the main drivers behind co-ownership. Though overall home sales cooled in early 2025, the top of the market keeps defying gravity. High-end properties outperformed every other price segment in 2024 and Q1 2025, according to Realtor.com’s What’s driving demand? A combination of strong stock-market returns, limited home inventory in some markets and the appeal of tangible assets you can Global living isn’t just for digital nomads. London is a prime example. Beauchamp Estates reports U.S. citizens now account for roughly That global appetite is why Pacaso is expanding beyond North America. We’re continuing to focus on adding more Pacaso homes in Europe, bringing our seamless co-ownership model and simplified transaction process to some of the world’s most coveted vacation destinations. Whether you’re traveling or buying a home, experience is quickly becoming the true measure of luxury. This same experiential mindset is reshaping real estate: “The feeling a home delivers matters as much as the address,” observes Tammy Fahmi of Sotheby’s International Realty—a change that’s prompting buyers to pay premiums for properties aligned with their lifestyle ideals ( Luxury real estate is evolving on two parallel tracks: shared ownership is accelerating, and lifestyle-led demand is strengthening at the high end. Together, those forces create an unprecedented opportunity to enrich your life through the purchase of a second home. Pacaso takes the complexity out of second home ownership, giving you effortless access to extraordinary properties around the world. Whether you’re eyeing a Austin Allison CEO and Co-founder of Pacaso

While the real estate market has slowed down after the pandemic-driven surges of 2020 and 2021, many popular luxury vacation destinations across the country continued to see a rise in second home demand in 2022. In this year’s Top Second Home Markets Report, we reveal the top 10 luxury second home markets of 2022. These are the markets across the US that saw the biggest upticks in second home buying activity.  “Despite a national cooling in residential real estate, we’re finding that the To determine the top U.S. markets, Pacaso analyzed second home mortgage rate lock data — an indicator of second home buying activity. Here are the 10 U.S. counties that saw the biggest increases in the share of second home mortgage rate locks for homes priced above $1 million.  “What’s interesting here is that many of the counties that saw the largest year-over-year shift toward second home buying activity this year are already regarded as luxury top second home destinations,” said Austin. “Places like Napa, Kauai, and New York City all made the list this year. In previous years, lesser known Compared to last year, sought-after destinations in Utah, Florida and California saw the biggest gains in the number of people purchasing luxury second homes. In Washington County, Utah, where the average second home price was $1.3 million, the share of luxury second home mortgage rate locks was up 10.3% year-over-year — the largest increase in the country. Home to Osceola County, Florida (6.1%), and Nevada County, California (4.5%), also saw the biggest year-over-year share increases among the top markets. Osceola County is situated just south of Orlando and is in close proximity to Florida’s famous east coast beaches.  Nevada County, home to Truckee, is situated in the Sierra Nevada mountains and is a short drive from the world-class ski resorts of Lake Tahoe. With demand and prices for second homes continuing to rise in many areas, co-ownership offers a smarter and more responsible option for buyers looking to make memories now in a second home. Pacaso has co-ownership listings in over 40 world-class destinations. Browse Pacaso identified the top U.S. luxury second home markets by selecting the 10 counties with the highest year-over-year increases in second home mortgage rate locks between January 1 and December 6, 2022. Counties without at least 50 second home transactions in the period, as well as those with second home mortgage rate lock share below 10%, were excluded from the analysis.  Luxury second homes are defined as homes sold for $1 million or more that are designated for seasonal and/or recreational use. Mortgage rate lock data is an indicator of second home buying activity. When applying for a mortgage rate lock, a home buyer must specify whether they are securing a mortgage rate for a primary home, secondary home or an investment property. Approximately 80% of mortgage rate locks result in home purchases. Mortgage rate lock data was provided by real estate analytics firm Optimal Blue and includes a sizable share of the market that is taken to be representative of the whole. Second home mortgage rate lock transactions and average second home purchase price data were sourced at the county level. 

Second home market trends: Key takeaways Second home market cooled in summer, but still relatively hot Across the nation, second home rate locks — a proxy for second home transactions — increased throughout the pandemic, peaking in summer 2020 and again in spring 2021, but falling 26.6% year over year this past summer. Despite this recent cooling of the pandemic-fueled second home surge, overall market share of second homes is still up from pre-pandemic levels.  From 2017 through 2019, second home transactions averaged a 3.8% quarterly market share of all rate locks. As of summer 2021, that percentage was up from pre-pandemic levels, with second homes comprising a 4.3% market share. “A year ago as Pacaso was preparing to launch, we wanted to better understand the second home market, and quickly realized there was a massive gap in local, timely second home data,” said Pacaso CEO Austin Allison. “It’s estimated that there are nearly 10 million second homes in the U.S., and with pandemic-driven shifts that have allowed people greater flexibility around where they live and work, we expect to see this number continue to grow. The second home housing market represents a significant subset of the market that is critical to watch in order to fully understand the U.S. housing market.”  The Pacaso Second Home Market Report, which analyzes timely and localized data for the top 50 second home markets, is a composite including property use and mortgage rate lock data. It includes counties with a percentage of seasonal homes and median home values at or above the top 20th percentile. Mortgage rate lock data is a leading indicator of consumer second home buying activity. Transaction volumes decreasing, but home prices up across top 50 markets Most of the top vacation destinations are seeing second home mortgage rate locks decline, but prices remain highly elevated and continue to rise. All but one county tracked in Pacaso’s report saw double-digit price growth in second home purchase prices this past summer. Kauai, Hawaii, saw the highest growth, with a median purchase price of $1.25 million, up 83.3% compared to a year ago. The island of Kauai has seen Wasatch County, Utah, and Gunnison County, Colorado, also saw sharp increases in second home purchase prices, up 53.9% and 53.2% respectively year over year. Prior to this spike, Wasatch County historically had a lower median second home price than neighboring Summit County, Utah, which is home to popular resort town Park City. Meanwhile, Gunnison County, located in the Colorado Rockies and home to ski resort Crested Butte, still has a lower median second home price than neighboring Summit County, Colorado, which is home to a number of famous ski destinations like Breckenridge, Keystone, and Copper Mountain.  Of the top 50 second home destinations analyzed, 46 saw a year-over-year decline in transaction activity in the summer months. However, trends in four second home markets stood out as exceptions:  Demand is creating a new wave of second home markets “It’s clear that there’s been a sea change not only in where people live and work, but also where they choose to get away from it all. The market looks completely different than it did two or three years ago,” said Pacaso CEO Austin Allison. “It used to be that major metros were the primary hotbeds of real estate activity, and now we are seeing double-digit price growth across the entire U.S., and intense interest in second homes in places like Boise, Idaho, and Eagle County up in the Colorado Rockies. This widespread demand is creating a new wave of second home markets with more moderate median home prices but the same types of amenities and outdoor recreation options typical of their more famous counterparts.” At the other extreme, El Dorado County, California saw the biggest decline in second home mortgage rate lock volumes, down by 62.5%, which was almost certainly related to this summer’s wildfires in Lake Tahoe. Cass County, Minnesota (-60.7%), Chelan County, Washington, and Beaufort County, South Carolina were just behind, both down 59% year over year. Most of these markets posted extreme growth the year before, which was not sustained.  Methodology Pacaso identified the nation’s top second home markets by compiling census data on counties with a percentage of seasonal homes and median home values at or above the top 20th percentile and by excluding those below the bottom 10th percentile of counties with the fewest households. Counties without at least 20 second home transactions in the period were also excluded from the analysis. Pacaso then analyzed real estate activity in the top second home markets by observing mortgage rate lock data, a leading indicator of second home buying activity. When applying for a mortgage rate lock, a home buyer must specify whether they are securing a mortgage rate for a primary home, secondary home or an investment property. Approximately 80% of mortgage rate locks result in home purchases. Mortgage rate lock data was provided by real estate analytics firm Optimal Blue and includes a sizable share of the market that is taken to be representative of the whole. Second home rate lock transactions and median purchase price data were sourced at the county level with the months June through August 2021 comprising the “summer” period in this analysis. 

Gain insights from industry experts on the latest in capital markets and what’s to come in tech in Pacaso's recent webinar hosted by co-founder and former Zillow CEO Spencer Rascoff. Jane Dunlevie, Global Head of Internet Banking, and Danielle Freeman, Managing Director, Equity Capital Markets, from Goldman Sachs joined Pacaso co-founder, former Zillow CEO, and Goldman alum Spencer Rascoff. Together, they discussed the 2024 capital markets outlook, explore IPO windows, and analyze the current landscape of tech stocks.  A few key takeaways included: Click

More people are buying second homes than ever before. Although the pandemic-induced buying frenzy slowed in 2021, second homes purchases remain historically high. In popular vacation destinations across the country, demand continues to rise, as do prices, with nearly all top markets seeing To determine the “We know that the pandemic fueled a major surge in second home buying demand, and that national demand peaked in the Rural southeast counties had highest rates of growth In addition to revealing the top second home market in every state, the analysis also highlights the percentage of growth each market has seen over the past year. Perhaps surprisingly, Top 10 markets with biggest increases in share of second home rate locks in 2021 High-priced markets more likely to see declines in rate locks Some markets, despite their popularity, experienced significant declines in their share of second home sales. Dukes County, which includes Martha’s Vineyard and 10 other islands off the southeast coast of Massachusetts, is the top second home market in that state. Still, it saw the biggest year-over-year decline in second home share among all top 50 markets that made the list, down 19.4% from last year. With an average second home price of $1.6 million, Dukes County is also one of the most expensive markets.  Price increases and limited inventory may have contributed to the annual decrease, as well as the emergence of other, more affordable markets with more inventory. Teton County, Wyoming — home to the popular Jackson Hole ski resort — has the highest average second home sale price of all the markets on the list: $3.4 million. It also saw a moderate dip in the share of second home mortgage rate locks, down 7.9% from last year.  Find your second home with Pacaso With prices and demand for second homes continuing to rise in many areas, co-ownership offers a more accessible, simpler option for would-be buyers. Pacaso has co-ownership listings in destinations across the U.S. and in Spain, and is rapidly expanding to new markets. Methodology Pacaso identified the top second home market per state by selecting the county with the highest total percentage of second home mortgage rate locks between January 1 and October 13, 2021, in each state. Counties without at least 50 second home transactions in the period were excluded from the analysis.  Mortgage rate lock data is an indicator of second home buying activity. When applying for a mortgage rate lock, a home buyer must specify whether they are securing a mortgage rate for a primary home, secondary home or an investment property. Approximately 80% of mortgage rate locks result in home purchases. Mortgage rate lock data was provided by real estate analytics firm Optimal Blue and includes a sizable share of the market that is taken to be representative of the whole. Second home mortgage rate lock transactions and average second home purchase price data were sourced at the county level. 

I’m Austin, CEO and co-founder of Pacaso. Spring often signals a fresh start in the housing market, and 2025 is no exception. This year, we’re seeing a gradual increase in both inventory and demand. While the year began with lower sales volume, homebuyer demand is gaining traction, and mortgage rates remain below 7%—a welcome trend for buyers. As market conditions evolve, we’ll continue to monitor trends and provide insights. If you have questions about a specific market or are interested in exploring co-ownership opportunities, don’t hesitate to reach out. Some things we’re seeing shaping up this season: While home sales fell 4.9% in January—continuing a broader market slowdown, according to According to the Moreover, Earlier this month, mortgage rates declined for the sixth consecutive week, with the 30-year fixed rate dropping to 6.67%—the lowest level since October 2024. As of Tuesday, March 25, 2025, the current average interest rate for a 30-year, fixed-rate conforming mortgage loan in the U.S. is 6.569%, according to data available from mortgage data company Optimal Blue. While rates have continue to fluctuate, they remain in the 6% range, providing relief to buyers who had been sidelined by above 7% rates and higher borrowing costs. Housing inventory is on the rise, giving buyers more options in many markets. According to However, inventory remains 23.1% below February 2019 levels, meaning buyers in certain regions—particularly parts of the Midwest and Northeast—are still facing tight resale markets with limited options. As we move further into spring, these market dynamics will continue to evolve. Whether you’re considering co-ownership or exploring new real estate opportunities, we’re here to help you navigate the trends. Our team took a deep dive into the latest housing trends across North and South Carolina, and one key insight stood out: North Carolina is leading the way in vacation homebuyer demand, outpacing South Carolina across several key metrics. From the Blue Ridge Mountains to the Outer Banks, buyers are drawn to the state’s natural beauty, accessibility, and year-round lifestyle appeal. Explore the full report to see what’s driving the shift—and what it means for the future of second home ownership in the Carolinas. See the report