‘Zoom towns’ are booming and changing real estate

Say you've been planning the ultimate luxury vacation for a couple of years. You've got your list of dream destinations, top-notch resorts, and must-try experiences all lined up. But just as you're about to book, you discover some places have become overcrowded, while hidden gems have emerged elsewhere. Suddenly, your itinerary needs a revamp.  The luxury real estate market isn't much different. Economic shifts, evolving consumer tastes, and technological innovations continually reshape the landscape. In this guide, we’ll walk you through the top luxury real estate trends of 2025 so you can create a strategy that leads to 1. Smaller homes are becoming more luxurious Smaller homes continue to gain popularity among luxury buyers in 2025, and it's not just about saving money — it's a lifestyle choice. Recent data from the Affluent buyers are prioritizing convenience and financial flexibility, seeking homes that require less maintenance without sacrificing those high-end finishes we all love. Many buyers are choosing smaller homes because they're easier to purchase with cash, avoiding mortgage debt and those pesky rising interest rates. Why smaller luxury homes work: 2. The luxury market is stabilizing as inventory rises and price growth cools After years of soaring prices and fierce competition, the luxury housing market is shifting toward a more balanced state in 2025. The extreme ups and downs we've seen in previous years are leveling off as more high-end properties become available. This increase in supply is giving buyers more options and cooling down the frenzy that once drove those intense bidding wars. In some areas, luxury home prices are even seeing slight declines — a welcome change for buyers. While demand for luxury properties isn't disappearing, the days of skyrocketing prices and bare-bones inventory seem to be behind us, pointing to more stable 3. The luxury real estate market is becoming more globalized Market trends in “Texas is seeing steady growth, especially in cities that offer business opportunities without the tax burdens of other states. At the same time, international luxury markets are evolving. A study by 4. Luxury price growth is slowing while select markets experience corrections Luxury home prices in the U.S. continue to rise, but the pace of growth is slowing. According to Redfin, the Some markets are still seeing impressive gains, such as: However, signs of correction are emerging in select cities, like:  This suggests a potential shift in the New listings in the luxury market have surged in several key areas, giving buyers more choices and taking the pressure off prices. Providence, RI (31.5%), Miami (28.1%) and Tampa, FL (27.6%) saw the biggest jumps in new luxury home listings.  Meanwhile, the pace of sales varies dramatically — on average, luxury homes in Seattle sold in just six days, while Miami's high-end properties lingered for 114 days. These luxury real estate market trends highlight how the high-end housing sector is evolving, with some cities still seeing rapid growth while others are cooling down or making slight adjustments. 5. Cash is king, but financing is gaining traction in the luxury market While cash has traditionally dominated luxury real estate transactions, financing is making a comeback as interest rates begin to descend.  Though interest rates remain higher than pre-pandemic levels, their gradual decline opens financing options for luxury buyers. Many wealthy individuals still prefer cash purchases to avoid borrowing costs, but others are dipping their toes back into the mortgage market as rates become more attractive. Beyond traditional mortgages, savvy buyers are getting creative with margin loans, stock portfolio loans and private banking credit lines to fund their purchases. Cash remains a powerful advantage in competitive markets where bidding wars still happen.  However, as borrowing costs continue to fall, experts predict more luxury buyers will incorporate financing into their strategies. This shift reflects a broader normalization in the 6. Luxury buyers are adapting to evolving interest rates With This hesitation creates a more balanced market, forcing sellers to adjust their expectations. As overpriced homes sit longer, buyers are holding out for better deals, potentially leading to win-win negotiations for both parties. Despite the challenging economic environment, cash-rich buyers remain active in the Dahlia Fox, a real estate agent with The luxury real estate market in 2025 is likely to see more price adjustments as everyone adapts to the new financial reality. 7. Luxury second-home market and co-ownership is booming Even with economic challenges, the demand for luxury Real estate expert and Platforms like Pacaso, where families can purchase fractional ownership of a luxury home with maintenance handled, are gaining popularity. This trend in the luxury home market makes owning that 8. Investors are expanding their portfolios with high-end real estate Despite economic shifts, luxury real estate remains a stable and attractive asset. Investors are particularly eyeing Thomas Franklin, Founder and CEO at This shift toward managed asset pools lets investors spread their capital across multiple luxury properties, enjoying both flexibility and access to global markets while minimizing risk — a trend that's reshaping luxury real estate market trends in 2025. 9. Smart homes are becoming essential rather than a luxury feature According to Rachel Stringer, "Technology is built into every part of high-end real estate now. Homes that aren't equipped with automation, security and seamless integration of smart features feel outdated before they even hit the market."  With AI, IoT and big data working together, these smart systems are completely transforming how luxury homes operate, delivering next-level comfort and efficiency that today's discerning buyers demand. These luxury home trends are rapidly becoming the new standard rather than exceptional features. 10. Luxury buyers are prioritizing sustainability Sustainability is becoming a top priority for luxury buyers in 2025, with a growing emphasis on energy efficiency, eco-friendly materials and green spaces. As climate awareness rises and government regulations tighten, we're seeing a notable shift toward sustainable Rachel Stringer puts it perfectly: "The conversation about sustainability has also shifted. It's not about marketing a home as eco-friendly for show — it's about efficiency. Solar panels, energy storage, water recycling and passive design are becoming standard because they lower long-term costs and increase self-sufficiency."  Investing in green properties with 11. Luxury home buyers are prioritizing resiliency features Luxury home buyers are increasingly looking for properties that can weather natural disasters — literally. In regions prone to hurricanes, wildfires and flooding — like California, New Orleans and Florida — buyers want more than just beautiful homes. They want properties with features that ensure their investments remain safe and functional no matter what Mother Nature throws their way. These features include: Nathan Mathews, CEO of 12. Gen-X and Millennials will influence the market Millennials and Gen-Xers are reshaping the luxury real estate market. Affluent millennials gravitate toward homes featuring cutting-edge technology, sustainability and energy efficiency, viewing real estate as a lifestyle statement and a financial investment. Their preference for urban properties or resort homes with income potential drives demand for smart, sustainable luxury properties across the market. Gen X buyers, now in their prime earning years, are focusing on long-term asset diversification. With wealth inherited from baby boomers, they're seeking homes with premium amenities, enduring value and stability for future generations. As  Rachel Stringer notes, "Millennials and Gen X prioritize functionality, privacy and convenience. They want spaces designed for how they actually live — integrated wellness features, easy-to-maintain outdoor areas and turnkey properties." These generations are significantly influencing luxury real estate trends with their distinct preferences and priorities. Luxury real estate made easy with Pacaso The luxury real estate market is always evolving, and 2025 promises to bring new opportunities and challenges for prospective buyers. Whether you're looking for a primary residence or a To stay ahead of the latest luxury real estate market trends and discover exclusive high-end listings, Pacaso can help you cross the finish line on your vacation home ownership journey (or even help you figure out how to

While the real estate market has slowed down after the pandemic-driven surges of 2020 and 2021, many popular luxury vacation destinations across the country continued to see a rise in second home demand in 2022. In this year’s Top Second Home Markets Report, we reveal the top 10 luxury second home markets of 2022. These are the markets across the US that saw the biggest upticks in second home buying activity.  “Despite a national cooling in residential real estate, we’re finding that the To determine the top U.S. markets, Pacaso analyzed second home mortgage rate lock data — an indicator of second home buying activity. Here are the 10 U.S. counties that saw the biggest increases in the share of second home mortgage rate locks for homes priced above $1 million.  “What’s interesting here is that many of the counties that saw the largest year-over-year shift toward second home buying activity this year are already regarded as luxury top second home destinations,” said Austin. “Places like Napa, Kauai, and New York City all made the list this year. In previous years, lesser known Compared to last year, sought-after destinations in Utah, Florida and California saw the biggest gains in the number of people purchasing luxury second homes. In Washington County, Utah, where the average second home price was $1.3 million, the share of luxury second home mortgage rate locks was up 10.3% year-over-year — the largest increase in the country. Home to Osceola County, Florida (6.1%), and Nevada County, California (4.5%), also saw the biggest year-over-year share increases among the top markets. Osceola County is situated just south of Orlando and is in close proximity to Florida’s famous east coast beaches.  Nevada County, home to Truckee, is situated in the Sierra Nevada mountains and is a short drive from the world-class ski resorts of Lake Tahoe. With demand and prices for second homes continuing to rise in many areas, co-ownership offers a smarter and more responsible option for buyers looking to make memories now in a second home. Pacaso has co-ownership listings in over 40 world-class destinations. Browse Pacaso identified the top U.S. luxury second home markets by selecting the 10 counties with the highest year-over-year increases in second home mortgage rate locks between January 1 and December 6, 2022. Counties without at least 50 second home transactions in the period, as well as those with second home mortgage rate lock share below 10%, were excluded from the analysis.  Luxury second homes are defined as homes sold for $1 million or more that are designated for seasonal and/or recreational use. Mortgage rate lock data is an indicator of second home buying activity. When applying for a mortgage rate lock, a home buyer must specify whether they are securing a mortgage rate for a primary home, secondary home or an investment property. Approximately 80% of mortgage rate locks result in home purchases. Mortgage rate lock data was provided by real estate analytics firm

Ready to buy your first or second home in 2025? Since property trends are always in flux, take some time to read through 42 real estate facts and While you’re here, also discover how Current real estate market overview and predictions As 2025 unfolds, Discover more current real estate statistics and predictions: Second home-buying statistics Many home buyers purchase second homes as an escape from their primary residences. Those who have (or aspire to have) second homes care deeply about location, cost and the commute. However, most only visit their secondary property a handful of times each year. Here are some second home statistics to know:  The housing market is witnessing a notable influx of younger buyers, often driven by the need for multi-generational living arrangements. Yet, baby boomers remain a dominant force in home buying. Across the board, however, potential homeowners are grappling with stricter mortgage requirements and the financial strain of existing personal debt. Here’s what the stats show: Realtor statistics Buying a home is a huge deal, and let's be honest, it's rarely straightforward. That's why most people turn to real estate agents to help them through the process, especially when buying in an unfamiliar area, making the leap into second home ownership or handling a big-ticket purchase. Here are some facts about real estate agents that illustrate the experience buyers have with realtors and what they expect from them:  Material facts in real estate statistics Material facts are any aspects of a property that influence a prospective buyer’s decision to buy or not buy — the deal-makers and deal-breakers. These material facts can include surface-level conditions like water damage, historical events or planned neighborhood changes. Or, under-the-surface considerations like insurance rates and HOA fees.  The following are some factors home buyers are considering, and you should too:  Wealth building through real estate investments statistics As financial futures feel increasingly uncertain, many are turning to Real estate financing statistics Unless you have plenty of cash to cover the cost of your new home, a home loan or another payment source will be a necessary step on your journey to home ownership. The following facts about real estate explore Real estate tax statistics Many new homeowners are surprised to learn that they generally can't Real estate fun facts Buying and selling homes can be exciting — and a headache. However, the world of real estate is also built on unique buildings and interesting facts. For example, these days, you can buy property in the real world or online. And once upon a time, you could even order your home from a catalog.  Learn about more fun real estate facts. Enjoy a vacation home — commitment-free Home prices are growing at a slower pace now, and upcoming markets have a lot of potential for appreciation, so now could be the perfect time to If the real estate facts we shared here aren’t enough to give you peace of mind, consider

I’m Austin, CEO and Co-founder of Pacaso. Spring has brought a renewed sense of optimism to the U.S. housing market, especially for those eyeing vacation and second homes. Buyers and sellers are seeing encouraging trends, from stabilizing prices to evolving ownership opportunities. Here’s a closer look at the factors shaping the second half of 2025 and why the outlook is sunnier than you might think. After a turbulent few years, the national housing landscape is showing signs of stability. According to These signals indicate a market that is rebalancing in favor of buyers, without the doom-and-gloom of a crash. Economists are even predicting further relief on the horizon, with mortgage rates expected to gradually ease later in 2025 per 2. The way Americans buy and use second homes is also evolving, driven by more flexible lifestyles and innovative ownership models. Remote work continues to be a game-changer allowing people to travel more freely and even work from their vacation properties. Thanks to these "workcations," professionals are extending their stays at second homes, blending work and leisure. Another behavioral shift can be seen in how vacation homes are purchased. High prices have led to models like co-ownership which is becoming an increasingly common way for people to buy a vacation home. One recent America's second-home buyers aren't just limiting their search to the fifty states – international vacation homes are increasingly on the radar in 2025. With the U.S. dollar remaining strong and remote work enabling longer getaways, more Americans are deciding that their piece of paradise might just lie overseas. Destinations like Mexico, Spain, Portugal, Italy and Greece are seeing increased demand from the U.S., contributing to record international sales for many European real estate agencies. As we head into summer 2025, the overall outlook for the second-home market is upbeat and forward-looking. While challenges like higher interest rates and economic uncertainty haven't vanished, the market has shown remarkable resilience and adaptability – a key factor in the If you have questions about a specific market or are interested in exploring co-ownership opportunities, don’t hesitate to reach out.

I’m Austin, CEO and co-founder of Pacaso. Spring often signals a fresh start in the housing market, and 2025 is no exception. This year, we’re seeing a gradual increase in both inventory and demand. While the year began with lower sales volume, homebuyer demand is gaining traction, and mortgage rates remain below 7%—a welcome trend for buyers. As market conditions evolve, we’ll continue to monitor trends and provide insights. If you have questions about a specific market or are interested in exploring co-ownership opportunities, don’t hesitate to reach out. Some things we’re seeing shaping up this season: While home sales fell 4.9% in January—continuing a broader market slowdown, according to According to the Moreover, Earlier this month, mortgage rates declined for the sixth consecutive week, with the 30-year fixed rate dropping to 6.67%—the lowest level since October 2024. As of Tuesday, March 25, 2025, the current average interest rate for a Housing inventory is on the rise, giving buyers more options in many markets. According to However, inventory remains 23.1% below February 2019 levels, meaning buyers in certain regions—particularly parts of the Midwest and Northeast—are still facing tight resale markets with limited options. As we move further into spring, these market dynamics will continue to evolve. Whether you’re considering co-ownership or exploring new real estate opportunities, we’re here to help you navigate the trends. Our team took a deep dive into the latest housing trends across North and South Carolina, and one key insight stood out: North Carolina is leading the way in vacation homebuyer demand, outpacing South Carolina across several key metrics. From the Blue Ridge Mountains to the Outer Banks, buyers are drawn to the state’s natural beauty, accessibility, and year-round lifestyle appeal. Explore the full report to see what’s driving the shift—and what it means for the future of second home ownership in the Carolinas. See the report

In recent years, both North Carolina and South Carolina have emerged as prime destinations for luxury second-home buyers, offering a mix of coastal retreats, mountain escapes, and charming small towns. But which state is seeing the biggest surge in vacation home investments? Top Carolina vacation home markets to watch To identify the trending vacation home markets in both North and South Carolina, Pacaso analyzed second home mortgage rate lock data alongside growth trends in pricing and transaction volume. These 20 counties stand out for their significant increases in second home activity and proportion of second homes to primary homes. North Carolina has topped the charts with 16 out of the top 20 counties in the Carolinas attracting vacationers. Compared to South Carolina’s “southern charm,” North Carolina offers a variety of vacation destinations. From the shores of the Outer Banks in Currituck County and Bald Head Island in Brunswick County to the mountains of Asheville in Buncombe County and popular ski areas in Haywood County, there is something for everyone.  Though ocean retreats remain popular along the Carolina coasts, North Carolina’s rural counties dominate the charts, finding that vacationers are seeking more than just a waterfront view but charming towns, mountainscapes and expansive vineyards, like Hendersonville in Henderson County, the main hub for the wine region with several wineries and vineyards located nearby. “Today’s second homebuyers are looking for more than just a beach—they want natural beauty and year-round appeal. The Carolinas deliver all of that, often at a more accessible price point than other markets,” said Austin Allison, CEO and co-founder of Pacaso.“For many buyers—especially those in the Southeast—these destinations provide a lifestyle upgrade that feels within reach." The Carolinas continue to attract vacation home buyers, with some of the more “legacy” coastal markets leading the way. Currituck County, NC home to the Outer Banks, remains a top destination, offering pristine beaches and exclusive waterfront properties, with luxury buyers investing in homes averaging over $1 million. With more than 33% of the second home share, Horry County, SC—home to Myrtle Beach—attracts a wide range of buyers with its more affordable inventory. In 2024, the average second home price is around $400,000. South Carolina gems like Beaufort County—home to “This data comes as no surprise to us at Pacaso,” said CEO Austin Allison. “Hilton Head was the first East Coast vacation home market where we introduced co-ownership. Our owners and buyers also adore the Charleston barrier islands, and in response to demand, we’ve just introduced another stunning home on Kiawah Island—Blue Heron.” Mountain communities in the Carolinas continue to attract vacation home buyers. Despite recent catastrophic weather challenges to the beloved communities of the southern Appalachian Mountains, these markets have shown resilience, with steady year-over-year growth from 2023 to 2024. In Buncombe County, Asheville remains a sought-after destination, offering a vibrant cultural scene, breathtaking mountain views, and a strong vacation home market. Just west of Asheville, Haywood County—where second homes make up 23.6% of the market—is emerging as a top choice for buyers seeking affordability, stunning scenery, and proximity to the Great Smoky Mountains National Park. Similarly, Madison County continues to attract buyers year over year and has been referred to as “Asheville's backyard”—and it’s easy to see why. Located just 20 minutes north of Asheville, Madison County is steeped in natural beauty, home to the famed Appalachian Trail, Pisgah National Forest, the French Broad River, and the renowned Hot Springs. North Carolina’s quieter coastal regions are seeing increased interest from  vacation home buyers, with hidden gems gaining traction alongside more well-known destinations. Brunswick County, positioned between Wilmington and Myrtle Beach, is drawing buyers to its charming beach towns like Oak Island and Sunset Beach. Pamlico County, often known for possibly having more boats than people, appeals to those seeking tranquil waterfront living away from the crowds.  Pacaso identified the top North Carolina and South Carolina home markets by selecting 20 counties with the highest index scores, determined by analyzing key metrics such as the proportion of second homes to primary homes and growth trends in second home rate locks and prices from 2023 to 2024. Counties with fewer than 50 second home rate locks or where second homes accounted for less than 5% of transactions were excluded. Markets were further filtered to include only areas with positive price growth during this period. Weighted criteria emphasize popularity, demand, and recent growth, highlighting dynamic and high-value second home destinations. The markets are ranked based on the largest proportion of second homes to primary homes.

I’m Austin,  CEO and Co-Founder of As 2024 came to a close, we watched changes that could impact both buyers and sellers. The year ended with home sales up, mortgage rates still elevated, and price growth slowing, leaving some optimism for the year ahead. Here’s a closer look at the latest trends as we close out the year and what’s ahead in 2025. 2024 in review  1. Home sales surge at the end of ‘24 November saw a 6.1% year-over-year increase in sales, marking the largest gain since mid-2021. U.S. existing-home sales also rose 4.8% from the previous month, reaching a seasonally adjusted annual rate of 4.15 million—the highest level since March, according to the 2. Rate rollercoaster While the Federal Reserve has For most of 2024, rates were lower than the previous year, but by the end of December, they were up 21 basis points annually. The average rate for a 30-year fixed mortgage with conforming loan balances (up to $766,550) edged up from 6.89% to 6.97%, as analyzed by 3. Home price growth slow Nationwide, home prices grew by 3.6% in October compared to the previous year, down from 3.9% in September. This marked the seventh consecutive month of slowing annual gains, as reported by the 2025 Predictions The outlook for 2025 is cautiously optimistic, according to experts from NAR, Zillow, Redfin, and Realtor.com.  When it comes to mortgage rates, we might see a slight dip, but they’re likely to stay above 6%, keeping things challenging—but improving—for buyers. Inventory is also expected to improve. In fact, We'll continue to check in with updates, and encourage you to contact us with any questions about a market of interest.

This year has been incredible for Pacaso — 2024 brought major growth and exciting momentum, thanks to the amazing support from our community. Recently, we extended an exclusive opportunity to our community to join our mission of making vacation homes more accessible for more people through our growth round. Because of strong demand and substantial growth in the first half of the year, our share price will increase after For more information on Pacaso and how you can join the journey, please visit