Second home market trends: Top markets and key insights

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Pacaso's Editorial Team
April 21, 2026
Sun-drenched Newport Beach beachfront home aglow at dusk, palm trees and rooftop terrace silhouetted against a deepening blue sky.
Key takeaways
The second home housing market is showing resilience in 2026, even as the broader housing market navigates elevated mortgage rates and affordability challenges. Luxury second homes continue to outperform, with demand from affluent, cash-ready buyers remaining strong. Top second-home markets like Scottsdale, Cape May, and coastal Carolinas are showing impressive appreciation, and co-ownership is emerging as the smart, modern path to vacation home ownership. This article covers the latest housing market research, leading second-home markets for affluent investors, and what to expect throughout 2026.

What is the current state of the second home market?

The second home real estate market in 2026 is best understood in two tiers: the broader housing market, which has navigated the weight of elevated mortgage rates and affordability constraints, and the luxury second home segment, which continues to demonstrate remarkable strength.
At the macro level, the U.S. housing market has been in a period of rebalancing. Median home prices reached a new all-time high of $446,000 in June 2025, with the full-year 2025 average tracking about 1.7% above 2024 levels, according to Redfin data. Active listings surged roughly 33.7% year-over-year in 2025, inventory relief not seen in recent memory, yet overall home sales remained sluggish as affordability kept buyers sidelined. Mortgage rates, while easing modestly after three Fed cuts in 2025, have remained in the mid-to-high 6% range, continuing to constrain primary market demand.The second home housing market tells a different story. Affluent buyers purchasing luxury second homes are less dependent on financing, with close to half of luxury home transactions completed in cash in recent years. This structural insulation means the second home market, especially at the luxury tier, has continued to attract serious buyers even as the primary market cools.According to Pacaso's fourth annual Top Vacation Home Markets Report, the leading second-home markets in 2024 showed significant increases in second home activity, driven by strong second-home-to-primary-home ratios and healthy price growth for properties priced above $700,000.

What does housing market research say about second home demand?

The latest housing market research consistently reinforces that demand for luxury second homes has held firm through rate volatility, economic uncertainty, and shifting work patterns.Pacaso's ongoing analysis of second home mortgage rate lock data, one of the most reliable indicators of second home buying activity, has tracked this resilience across multiple market cycles. When broader second home mortgage rate lock shares fell below pre-pandemic levels in 2022, Pacaso's research showed the decline was concentrated in the median-to-lower end of the market. Luxury second homes priced above $1 million made up approximately 12% of all second home mortgage rate locks, with median prices holding relatively flat year-over-year even as rates climbed.The Agency's 2025 Red Paper further confirmed the bifurcation: the number of U.S. homes sold for $1 million or more grew 5.2% in the first half of 2024, and median prices for high-end properties climbed 14.2%. This starkly contrasted the broader market, where overall home sales fell 12.9% in the same period.Pacaso's Second Home Attitude Report, a survey of more than 1,000 current and aspiring second homeowners with household incomes of $150,000 or more, also revealed a key motivational insight: affluent consumers increasingly view real estate as a stable asset class. Research shows that since 1980, real estate has remained more stable than typical stock market indexes during periods of economic uncertainty, which continues to drive high-net-worth buyers toward the luxury real estate market even when other asset classes feel volatile.The luxury market's steady momentum is further supported by a two-year inventory high, which is giving buyers more choice and negotiating power. Globally, the luxury real estate category is projected to grow at a 6.9% CAGR through 2035, with North America accounting for approximately 30% of market share.

What are the top second-home markets with strong ROI?

For affluent investors seeking leading second-home markets with strong ROI, Pacaso's annual market reports have consistently surfaced a combination of legacy destinations and emerging hotspots.

Legacy second home markets with enduring appeal

Cape May County, New Jersey claimed the top spot in Pacaso's 2024 Top Vacation Home Markets Report, with second homes making up more than 150% of the ratio of second to primary homes. Average vacation home prices remain above $1 million, reflecting Cape May's status as a premier East Coast coastal destination with timeless demand.Newport County, Rhode Island demonstrated extraordinary transaction momentum, recording a 64% surge in second home transactions in 2023, the largest year-over-year increase among all tracked markets. Fairfield County, Connecticut and Westchester County, New York also ranked in the top tier as metro-adjacent markets appealing to New York City buyers seeking accessible escapes.Beaufort and Charleston counties in South Carolina continue to attract affluent second-home buyers with their coastal charm and Southern appeal. Pacaso CEO, Austin Allison, has cited Hilton Head and Kiawah Island specifically as first-mover East Coast markets where co-ownership demand has been especially strong.

Emerging second home markets with appreciation potential

Several markets have broken out as new leaders for appreciation-focused buyers:
  • Volusia County, Florida (home to Daytona Beach and New Smyrna Beach) posted a 47% year-over-year increase in average second home value and 19% growth in transactions.
  • Jefferson County, Colorado (a Denver suburb) saw 37% appreciation in luxury second home values from 2022 to 2023.
  • Washoe County, Nevada (home to Reno) posted 26% appreciation, driven by proximity to Lake Tahoe and the absence of state income tax.
  • Summit County, Utah (Park City) demonstrated an 18% increase in second home values.
  • Gallatin County, Montana (Bozeman / Big Sky) continues to attract buyers with world-class skiing, fly fishing, and proximity to Yellowstone.
  • Buncombe County, North Carolina (Asheville) draws buyers with its vibrant arts scene and Blue Ridge Mountain views.

The destination dupe trend

Pacaso's market analysis has also identified a growing "destination dupe" trend among second home buyers: the search for more affordable markets that offer comparable amenities, outdoor access, and quality of life to well-known high-priced destinations. Examples include Bald Head Island, NC (as an alternative to Kiawah Island, SC), Mt. Rose, NV (as a substitute for Lake Tahoe ski resorts), and Golden, CO (as an alternative to the higher-priced Colorado mountain towns). This trend reflects buyers getting more sophisticated about where to find top second-home markets with strong ROI.

How is the Scottsdale second home market performing?

The Scottsdale second home market has emerged as one of the most closely watched luxury real estate stories in recent years. According to local market data, luxury home sales priced above $1 million surged 57.7% in early 2025 compared to the same period in 2024. Even more striking, ultra-luxury properties priced above $5 million saw a 157% increase in closed sales, a sign that Scottsdale is attracting a concentration of ultra-high-net-worth capital.A key driver is that second home buyers are keeping Scottsdale's market prices stable even as some segments of the broader Phoenix metro have softened. According to market practitioners cited by KeyCrew, out-of-state affluent buyers purchasing second homes have provided critical price support, with second home purchases rather than local primary residence demand functioning as the primary market driver.Scottsdale's appeal for second home buyers is deeply rooted in lifestyle:
  • 330+ days of sunshine annually
  • Over 200 golf courses and access to the McDowell Sonoran Preserve
  • Proximity to Phoenix Sky Harbor International Airport (20 minutes)
  • Arizona's favorable tax environment with no estate tax and low property taxes
  • A 102% increase in millionaires over the past decade, creating a critical mass of like-minded affluent residents
Premium neighborhoods commanding the most second home buyer interest include Silverleaf at DC Ranch, Troon North, and Estancia, master-planned communities with private golf clubs, spa facilities, and resort-style living. For buyers seeking a lock-and-leave lifestyle, luxury condos near Old Town Scottsdale offer sophisticated urban living with immediate access to fine dining, designer shopping, and cultural venues.Market observers expect Scottsdale second home prices to remain supported by ongoing migration of high-income households, strong stock market performance, and the sustained appeal of lifestyle-driven purchases. Explore Pacaso's luxury homes in Scottsdale to see what is available.

What trends are shaping the luxury second home real estate market?

Several structural shifts are redefining how affluent buyers think about and approach the second home real estate market today.

Demand resilience through rate cycles

One of the most important findings from Pacaso's housing market research is that luxury second home demand has consistently proven resistant to interest rate headwinds. Because more than half of second home buyers at the luxury tier pay entirely in cash, mortgage rate fluctuations have a far smaller impact on this segment than on primary residence purchases. While the total share of second home mortgage rate locks fell during periods of rate increases, transaction activity and appreciation for luxury homes priced above $700,000 to $1 million remained strong, a pattern that held through the rate spikes of 2022 and 2023 and has continued since.

The local and metro-adjacent destination shift

As premier destinations like Malibu, Aspen, and Lake Tahoe have seen accelerated price appreciation in recent years, second home buyers have increasingly pivoted to more accessible local and metro-adjacent destinations. Buyers are seeking locations where they can get more for their money without compromising on quality of home or nearby attractions, a shift reflected in the strong performance of markets like Coeur d'Alene, ID; Williamson County, TN; and Cape Cod, MA. Resort areas within easy driving distance of major cities, like Lake Geneva, WI (between Milwaukee and Chicago) or Westchester County, NY, have emerged as key beneficiaries of this trend.

Hybrid work as a lasting demand driver

Flexible and remote work arrangements have permanently expanded the appeal of second home ownership. The ability to work from anywhere has made a second home far more than a weekend escape. It has become a viable base for extended stays, a meaningful alternative to hotel and vacation rental costs, and a lifestyle asset with year-round utility. This shift has been most pronounced in markets offering both natural beauty and reliable connectivity.

Lifestyle-first buying criteria

Today's second home buyers are increasingly prioritizing lifestyle attributes over traditional real estate metrics. According to agent insights and market research, buyers are asking about golf course views, lake access, resort community amenities, and proximity to outdoor recreation rather than just square footage or bedroom count. Properties within master-planned communities offering clubhouses, beach clubs, on-site dining, and activities accessible by golf cart are commanding premium prices and selling faster.

Sustainable luxury

A growing subset of luxury second home buyers is prioritizing eco-conscious features. Solar panels, energy-efficient appliances, water-efficient systems, and smart home automation are increasingly considered standard requirements in high-end second homes. Markets with natural beauty, whether desert, mountain, or coastal settings, are seeing buyers willing to pay a premium for homes that align with an environmentally conscious lifestyle.

Co-ownership as a mainstream access model

Perhaps the most significant structural trend in the second home real estate market is the rapid normalization of co-ownership. When Pacaso launched in 2020, the dominant assumption was that "real" ownership meant holding 100% of a home, even if it was rarely used. That mindset has shifted considerably. Buyers increasingly recognize the logic of right-sizing their ownership share, purchasing what they will actually use at a fraction of the full cost and without the management burden of sole ownership. Learn more about how Pacaso co-ownership works.

What do Redfin market analysis and other data sources tell us?

Multiple authoritative sources provide useful context for understanding where the second home market stands and where it is heading.Redfin's 2025 Housing Market Year in Review found that overall home sales remained below pre-pandemic levels, with 30% of homes purchased entirely in cash, down slightly from 31% in 2024 but still well above pre-pandemic norms. Luxury buyers remained far more likely to pay in cash, which has given them an outsized advantage in a high-rate environment.J.P. Morgan Global Research projects U.S. house prices to stall near 0% growth in 2026, reflecting a market that has largely worked through its pandemic-era surge but faces ongoing affordability headwinds. For luxury second homes, this stabilization is more opportunity than threat. With inventory at a two-year high, buyers have more selection and negotiating power than at any point since 2020.The Dallas Fed's real-time house price model showed signs of stabilization beginning in May 2025, with the trend turning less negative even after a modest first-quarter dip. The consensus view is that any correction will be shallow rather than steep, a pause in momentum rather than a significant decline.Cotality data showed that investor activity, which overlaps significantly with second home purchases, remained strong through 2025, running well above pre-pandemic norms even as overall market activity cooled. The luxury segment has benefited from the wealth effect of strong equity market performance, boosting the net worth and purchasing confidence of high-net-worth households.Pacaso's own rate lock data continues to show that second home demand is concentrated in the top-of-market price tier, with buyers in the $700,000+ range driving the most active segments of the second home housing market.

What is the outlook for the second home market in 2026?

The outlook for the second home market in 2026 is cautiously optimistic. Mortgage rates are expected to ease gradually, with J.P. Morgan projecting continued improvement if the Fed continues to cut rates. Home purchase applications have been rising, and growing inventory is translating into more transactions. While the overall housing market recovery will be gradual and regionally dependent, the luxury second home segment is positioned to remain one of the most resilient categories in real estate.Key dynamics shaping the second home market in 2026:
  • Rate trajectory: Each meaningful decline in 30-year fixed mortgage rates is expected to bring primary home buyers back into the market, which could indirectly support second home markets by freeing up equity and boosting confidence.
  • Inventory and pricing: With active listings at a two-year high, buyers in 2026 have more negotiating power than at any point since 2020, especially in markets where days on market have lengthened.
  • Wealth effect: Strong equity market performance and the continued accumulation of asset wealth among high-net-worth households remain the most important demand drivers for the luxury second home real estate market. According to Federal Reserve data, approximately 430,000 U.S. households are worth $30 million or more, and this group continues to grow faster than the general population.
  • International appeal: Pacaso data shows growing international appetite for second homes, particularly in Paris and London, where Paris posted a 69% increase in Q1 2025 transaction values after local mortgage rates eased.
  • Co-ownership acceleration: Interest in co-ownership continues to climb, with cost and ease of management as the top stated drivers. As high-end properties outperform every other price segment, co-ownership is increasingly positioned as the capital-efficient way to access the top of the market.

How does Pacaso fit into today's second home market?

Whether you are tracking second home market trends as an investor, a first-time second home buyer, or someone who has always dreamed of a vacation home but found the full cost prohibitive, the data points in a clear direction: the top of the luxury market continues to outperform, and smart ownership structures are making that tier more accessible than ever.Pacaso is the technology-enabled marketplace that makes luxury second home co-ownership simple, transparent, and professionally managed. Instead of purchasing an entire vacation home and bearing all costs, responsibilities, and underutilization alone, Pacaso buyers purchase a hare (1/8 to 1/2) of a fully designed, furnished, and managed luxury property, giving them true real estate ownership in some of the country's most sought-after markets.Pacaso homes have appreciated in value on average, often outperforming traditional luxury homes in their local markets. With a built-in resale marketplace and a streamlined LLC ownership transfer process, selling a Pacaso share is faster and simpler than a traditional second home sale.Today, Pacaso operates in more than 40 top second home destinations across the U.S. and internationally, from Scottsdale and Palm Springs to Paris and Cabo San Lucas. Ready to explore what is available? Browse Pacaso's portfolio of luxury second homes.

Second home market trends FAQs

01: What is the current state of the second home market?

The second home market in 2026 reflects a bifurcated landscape. The broader housing market faces ongoing affordability and rate challenges, while the luxury second home segment remains resilient. Affluent buyers, many paying all cash, continue to drive demand in top markets, and appreciation for homes priced above $700,000 has held firm.

02: Which are the leading second-home markets for affluent investors right now?

Top markets include Cape May County, NJ; Newport County, RI; Scottsdale, AZ; Beaufort and Charleston counties, SC; Summit County, UT (Park City); and Gallatin County, MT (Bozeman/Big Sky). Emerging appreciation leaders include Volusia County, FL and Jefferson County, CO.

03: How does the Scottsdale second home market compare to other luxury markets?

Scottsdale stands out for its combination of lifestyle appeal, favorable taxes, a growing population of ultra-high-net-worth residents, and strong demand from out-of-state second home buyers. Luxury home sales above $1 million surged 57.7% in early 2025, and ultra-luxury sales above $5 million rose 157%.

04: Are luxury second home buyers affected by rising interest rates?

Much less than primary home buyers. More than 50% of luxury second home purchases are made entirely in cash, which insulates this buyer segment from mortgage rate fluctuations. Pacaso's housing market research consistently shows luxury second home demand holding firm even during periods of elevated rates.

05: What does Redfin market analysis say about the second home housing market?

Redfin's 2025 data shows that while overall home sales remain below pre-pandemic levels, all-cash purchases remain elevated at 30% of all transactions, with luxury buyers well above that average. High-end properties have outperformed every other price segment for multiple consecutive years.

06: What are the top second-home market trends shaping buyer behavior?

Key trends include the shift toward local and metro-adjacent destinations, lifestyle-first buying criteria such as golf, outdoor access, and resort amenities, the normalization of co-ownership, a growing emphasis on sustainable luxury features, and continued demand for work-from-anywhere capable properties.

07: What is a "destination dupe" and how does it affect the second home real estate market?

A destination dupe is an emerging second home market that offers comparable amenities, outdoor access, and quality of life to a well-known but higher-priced destination at a more accessible price point. Examples include Bald Head Island, NC (vs. Kiawah Island, SC) and Golden, CO (vs. Vail or Aspen). This trend is reshaping where buyers look for second home value and ROI.

08: How does Pacaso co-ownership work in the context of today's second home market trends?

Pacaso allows buyers to purchase a share (1/8 to 1/2) of a fully managed luxury home through a property-specific LLC, giving them a true real estate asset for a fraction of the cost. Pacaso handles all property management, maintenance, furnishings, and scheduling so owners simply arrive and enjoy. It is designed for buyers who want the lifestyle benefits and equity appreciation of a luxury second home without the overhead of sole ownership.

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