1. Get an experienced real estate agent
Don’t underestimate the value of hiring an experienced luxury real estate agent who knows how to sell million-dollar homes. The process for selling luxury real estate is significantly different than the process for selling an average-priced home in a typical suburb, and it’s important to have an agent who understands what buyers are looking for and how to showcase it. Experienced luxury realtors can help you prep, list and market your home and use their connections to reach out to other agents and brokers to find buyers who are looking for homes like yours and who can buy million-dollar homes.2. Know your property’s strengths
Pay attention to what buyers are looking for in your area, and be sure to highlight those features in the sales listing – especially if they’re rare. For example, if you live in a city and your home has a large yard, that can be a huge draw for buyers looking for vacation homes. Standards can also vary by location. For example, spa-like bathrooms and waterfront access are desired features in Miami, while in NYC, floor-to-ceiling windows and great views are huge draws.Features like extra closet space, wine cellars, fireplaces, swimming pools and rooftop decks can also spark interest in a property. An experienced local real estate agent familiar with your competition can help identify your home’s standout features.3. Make your home irresistible
Most luxury home shoppers aren’t looking for a project property, so make sure your home is move-in ready. Simple updates can make a huge difference: a fresh coat of paint, new high-quality fixtures, freshly polished floors, new carpeting and professional landscaping. To take things up a notch, hire a professional who knows how to sell million-dollar homes to stage the property with upscale furnishings and decor. Stagers help draw attention to the home’s best features, like having plush towels by the sauna or dinner party place settings on the dining room table. Their work helps buyers envision what it’s like to live in the home.4. Create stunning visuals
Once your home is looking its best, your agent will arrange for top-quality photos and video footage of the property. Remember, the quality of your listing sends a distinct message about the quality of your home. Luxury real estate marketing ideas include drone photography and video footage that includes life and movement, like a luxury car coming down the driveway or someone relaxing by the pool. Include a 3D walkthrough to let potential buyers imagine themselves in the space. You’re not just selling a home, you’re selling a luxury lifestyle. In addition to all major real estate listing sites, you can post photos and videos on your social media channels.5. Educate potential buyers
Your home and community likely have hidden perks that buyers won’t know about unless you tell them. In listings and social media posts, be sure to highlight home features like smart security, home automation, central vacuums and heated floors. You might also want to share your favorite area restaurants, parks and other points of interest. These little extras can give your listing the added boost it needs to make it to the top of buyers’ lists. You may also want to host an invite-only party (in addition to agent open houses) to give brokers and potential buyers the full picture of what your home has to offer.6. Show your home in the right places
It’s important to get your listing in front of affluent buyers using elite channels. Effective marketing channels include luxury home design magazines, international listing platforms, luxury real estate sites, and targeted ads. You can also host high-end, invitation-only events using professional networks to get your property in front of more qualified buyers without a hard sell. Don’t forget about social media, but make sure to share only the highest quality photos and videos that tell a story and show off the lifestyle of your home.7. Price properly
It may be tempting to pick the real estate agent promising the highest list price for your property, but agents who know how to sell luxury real estate know that “comps” are key. Make sure your agent bases your list price on competitive market analysis research, and have them explain their numbers. Keep in mind that listing strategies vary by market; sellers in some markets do well with bidding wars, while others know it’s better to ask for top dollar up front and negotiate down. Again, an experienced real estate agent will know the ideal strategy to sell your home quickly for the best price.8. Know when to list
Mother Nature can be one of the best marketing partners you’ve ever had – or your worst enemy. If you’re selling a mountain lodge close to a ski resort in Vail or Aspen, listing in the snowy season gives buyers the opportunity to see their future million-dollar home looking like a picture-perfect winter wonderland retreat. Likewise, sparkling water views sell great in the heat of summer, but if they’re in a hurricane zone, it’s safer to aim for spring instead.Choose a season that showcases your property's best features, taking into account your area’s climate and your home’s character.9. Craft a concierge-level buying experience.
You can enhance the luxury mindset around your property by creating a concierge-level buying experience. This includes NDAs, appointment-only tours, private showings and valets. Private transportation and access to exclusive listings can also make buyers feel valued and special. All communications should feel personalized and exclusive.10. Be patient
When it comes to knowing how to sell million-dollar homes as a real estate agent or seller, one secret the pros don’t always share is this: It takes time. Again, the luxury real estate market is niche, and it’s kind of like dating – just like you have to kiss a lot of frogs before you find your prince or princess, your home might have to have a lot of walk-throughs and showcase parties before it finds its future owner. In the meantime, trust the process, work with your agent and stay the course.Sell your home with Pacaso
After learning how to sell a luxury home, you’ll probably need a helping hand to get started. Pacaso buys high-end homes in top destinations for second-home buyers. With curated marketing and a large buyer pool, we can help you sell your home and get the absolute most out of your luxury property. Or, if you’re not quite ready to leave your home entirely, tap into your home’s liquidity and keep the amount of ownership that’s perfect for you. Get more for your property with Pacaso today.How to sell a luxury home FAQ
01: Are expensive homes harder to sell?
Selling million-dollar homes can take more effort nowadays due to rising interest rates and the volatile housing market. Real estate agents have pointed out that in 2025, generic-looking luxury homes are more likely to sit stagnant, while more unique homes are more likely to sell.
02: Will my home sell faster through Pacaso?
Pacaso can help your luxury home sell fast with an increased buyer pool and curated marketing. We specialize in buying high-end homes in top locations. If you’re already a Pacaso owner, through Pacaso resale, you can sell with a simple, streamlined process on your own terms.
03: What is the hardest month to sell a luxury home?
The hardest months to sell a luxury home are November through March, when buyers are preoccupied with the holidays. The best months to sell are April to October.










